USP
Based on novel by James Sallis, Drive is an ultra-violent action film for the contemplative art house crowd.
Competition
Films that could possibly be compared to Drive include the Fast & the Furious series, Drive Angry, and The American.
The Fast & the Furious series and Drive Angry were both marketed similarly: fast cars, pretty girls, and familiar action stars assaulted our senses on television screens over booming rock music and giant billboards. They were packaged towards young men who enjoyed seeing a car crash or eight and the lead overcome the odds (revenge in Drive Angry and a heist in Fast & the Furious).
The American is very similar to Drive in terms of marketing and content. Both were about mysterious men (lead by film heartthrobs) who used violence as a means to an end. The difference I believe is who they were marketed to. George Clooney and Ryan Gosling are nearly 20 years apart in age and as a result have a different fan base. The American's demographic consisted of middle aged patrons whereas Drive still marketed (incorrectly, I believe) as a fast paced action flick, had a much younger audience.
Positioning
Drive is the action film for thinkers. It involves all the twists, turns, racing, and crashes as the previous films discussed, but with minimalism and substance that independent film fans will enjoy.
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